Feeling Festive Must-have party looks of the season You know what month it is, the merry month, December. From Christmas to New Year’s we can’t escape the multiple invites from our close friends and families coming our way. And since it’s the festive season, there’s no better time than this to revamp your closet and add some party-ready looks to look your best. Wondering from where to begin? Scroll ahead for cues Sequins, shimmer, and asymmetrical hemline make for all the right ingredients you need for that much-awaited night. We have a solution to your “dresses are not really my thing” problem. Pair this sequined top with an unexpected sartorial cut with your tight-fitted black jeans and party heels to dance your heart out and still look like a glam queen. If black-on-black is the dress code for the night then do count us in. For those who wish to ring in the New Year on a chic note, this look is just for you. Whether you want to just catch-up with your friends or have an intimate houseparty, this dress is an ideal pick for the evening. Want to add a stylish layer? Pair a matching black shrug over and you’re all set to make an impact. If you’re looking to hit refresh on the usual kurtas this festive season then it’s time to become friends with our effortlessly elegant attires in two beautiful colours: sage green and dusty pink. Be it a simple puja or an intimate family occasion, these peplum kurtas with floral palazzos are a true wear-anywhere piece. With the festive season around the corner, investing in statement-making indian attire is a must. For those who are looking for a scene-stealing piece can count on this beautiful silhouette accentuated with intricate embroidery in gold and green. PS: don’t forget to add your favourite accessories to elevate the festive look. Discover the festive range by Gia and Vark now, visit a Westside store or shop online at westside.com.

Smart Casuals Build a fresh new casualwear wardrobe with stylish casual shirts for men and smart t shirts for men that you can pair with cool jackets for men and jeans for men. Come over to shop today! When it comes to shopping for casualwear, you have a world of options! From smart casual shirts for men to t shirts for men, layering with a variety of jackets for men and jeans for men in different styles, wear whatever you are in the mood for this season! Casual shirts for men come in a range of prints, solids, and patterns. You will find all kinds of casual shirts for men at Westside. You can pair them with t shirts for men and will jeans for men for a light and easy look, or layer up with jackets for men for a chiller weather. You can also pair full-sleeve t shirts for men or sweatshirts with cool winter jackets for men for the perfect holiday outfit. Jeans for men pair perfectly with every casual OOTD. Shop casualwear for men from Ascot by Westside. Drop by your nearest store or add-to-cart at https://www.westside.com/

Fun Kidswear Need to shop cool kidswear for your tiny tots? Check out our wide and very happening range of dresses and tops for girls, tees and shirts for boys, jackets and jeans for girls, and girls and boys shoes that will have them jumping with joy! It is the festive, holiday, and party season and your little ones definitely need a new wardrobe. Check out Westside fun range of kidswear that has cool dresses and tops for girls, layers and all kinds of jeans for girls, tees, jackets, and shirts for boys, and girls and boys shoes. Shop fun tops for girls in various colours, prints, and styles. You can pair these tops for girls with cool jeans for girls or skirts. We have a wide range of dresses too, and your princess will surely want all of our jeans for girls. For the tiny tykes, pick up tees or shirts for boys. He can pair these cool shirts for boys with tees, jeans and jackets and his favourite boys shoes. Our range of girls and boys shoes is definitely their party favourite this season! Shop kidswear from Y&F and HOP by Westside. Drop by your nearest store or add-to-cart at www.westside.com

Living room decor When it comes to decorating your living room, you should definitely add an assortment of decor pieces like a flower vase, pillow cover and cushion covers, and timepieces like a living room wall clock, among other things, to really add some personality! Decorate your living room exactly how you want, with stunning décor pieces that will make it seem personal and an extension of you. From a flower vase to a living room wall clock, along with statement pillow cover and cushion covers, add small elements for a grand effect. Small pieces of decor definitely change the vibe of a living room. Add a flower vase and a living room wall clock to see things change. At Westside, our range of flower vase and timepieces like a living room wall clock , will blow your mind, and make you want to shop them all. Nothing makes a living room feel cosy like cushions and pillows, and that is why you should invest in statement cushion covers and pillow cover. In a variety of colours and prints, at Westside, our range of pillow cover and cushion covers will make us your favourite! Shop the range from Home by Westside at a store near you or add-to-cart at www.westside.com

Shop the cutest kids clothes for your young ones! If you want to give your children’s wardrobe a quick update this holiday season, it is time shop for cool kids wear, formal and casual girls and boys clothes, and all kinds of kids clothes for them to enjoy their school days, holidays, and weekends Shopping for kids clothes can be quite the hassle sometimes. You want to find the right kinds of kids wear that your little ones can wear for all occasions, and it might be difficult to find girls and boys clothes that meet all requirements. Not anymore. Our range of clothes for children will definitely bowl you over Whatever your requirements are, you will find a vast selection of girls and boys clothes at Westside, From smart outfits to cool casuals, from festive ethnic kids wear to holiday-ready kids clothes, along with fun bags, shoes, and accessories, we have them all. Also, everybody knows that your tiny tots can be pretty choosy. Don’t worry. At Westside, you will find kids clothes they will love! From their favourite colours to prints and styles, we have girls and boys clothes in all kinds of options, and you will love our range of kids wear! Shop from Y&F by Westside at a store near you or at www.westside.com

Now Trending Kids Fashion If you are looking for kids wear boys and kids wear girls will be excited about, check out our wide range of tops and tees, girls shorts, dress for girls, and jeans for boys, along with footwear for kids It is always so much fun shopping for kids! Their cute and adorable outfits are always so so pretty and fun. But finding kids wear boys will want to wear, and kids wear girls will be happy with, can be a task, because children can be finicky. But worry not. Our collections of tops and tshirts, girls shorts, skirts and denims, dress for girls, and jeans for boys, along with footwear for kids will definitely be their new favourites! When you are shopping kids wear boys will want to spend their whole day in, or kids wear girls will be happy to show off to their friends, always focus on colours and prints. Children love colours and prints, and the cooler they are, the happier they get. So, when shopping for cool tops and tshirts, check out our range of cute options for children, that can be paired with girls shorts, skirts and denims. Also browse through our range of the perfect dress for girls, and shorts and jeans for boys. You must never forget to pick up multiple pairs of footwear for kids too! It is common knowledge that kids want to look like mini-adults, and we think that is extremely adorable. So, when you are buying clothes and shoes for them, it is a good idea to keep that in mind. Kids wear boys will love are cool-dude outfits while kids wear girls prefer are dreamy and cutesy, so, when you are shopping for them, keep this cheat code in mind. And if you feel that is too much of a hassle, don’t worry about it. Our collections of cool tops and tshirts, girls shorts, skirts and denims, dress for girls, and jeans for boys, and the smartest range of footwear for kids will surely have more than enough options for your tiny tots to fall in love with! Shop the range from Y&F and HOP by Westside at a store near you or add-to-cart at www.westside.com

Hey Bengaluru, Westside × Homegrown is coming to your city for a 5-week takeover that's set to make a splash this season! With the onset of the monsoon, everyone is on the lookout for something fresh, vibrant, and stylish. And we are here with a perfect plan. The goal is to entertain you, delight you, and make these five weeks memorable! Read ahead to see more about what we have in store for you. We're starting things off with a mall takeover at Nexus Koramangala on the 29th and 30th of June 2024. Check out Westside's latest denim collection by Nuon, along with a range of new fragrances by Studiowest curated for you. The event will feature a new-age pop-up called Denim Lab and a beauty hotline, which will become your one-stop destination to experience the latest fragrance that Studiowest has to offer! It's exciting, isn’t it? For the next part of it, you will have to stay tuned to our social media. We will have your mind blown with absolutely stylish and fun content from some of the creators that you are obsessed with! Styling one piece of fashion in many ways—styling your BFF, Get Ready With Me’s, pop-culture-inspired styling, and much more—is coming your way. So, ready to join the buzz? Mark your calendars now! The third week is something we all have our eyes on. We are presenting a back-to-campus party that involves taking over select Social outlets for all of you college students to come experience Westside’s new launches and showcase your talent, all while socialising with like-minded people! Happening on the 11th and 12th of July, this is going to be an event filled with photo-ops, curated food menus, music, entertainment, and more. We now move on to the fourth week, which is going to be... drumrolls, please: a one-day takeover of the Westside store, which allows attendees to experience multiple activations under one roof. The fourth week of this entire excitement will feature exciting content on Instagram, selected delights, workshops and masterclasses, an elevated shopping experience, and early access to the latest styles from Westside. So, stay tuned for it. This experiential tentpole activation comes to an end with college takeovers! We are going to be a part of selected college events, bringing you so much to explore. Brace yourselves, Bengaluru. Westside x Homegrown is taking over your much-awaited college fest, featuring the ultra-hip Denim Lab and the ultimate beauty hotline. Save the dates for the 25th, 26th, and 27th of July. It's your one-stop destination to dive into the freshest fragrance from Studiowest. Trust us, you don't want to miss this! Bangalore, we hope you are ready to be a part of this amazing experience, happening over 5 weeks. Stay tuned to our social media accounts, @westsidestores and @homegrownin, to know more about the takeover.

Traditional motifs are a safe bet in fashion. And a traditional craft style that creates symmetrical yet beautifully blurry patterns is Ikat. The striking patterns of Ikat use age-old dyeing techniques to create geometric motifs that are timeless and blend into a modern wardrobe. This season, Westside seeks inspiration from one of the most difficult dyeing techniques in the world to present a range of printed co-ords, printed kurtis, jumpsuits, and more. Expert craftspeople have continued to practice and develop Ikat for more than a millennium in Southeast Asian countries, and India. This traditional technique involves dyeing the yarns before they are woven to create patterns that are beautiful due to their imperfections, just like Lo-fi music. Westside pays homage to Ikat with prints in a modern colour palette. For ethnic wear, try our printed cotton kurtas that are perfect for the festive season and work for office wear too. Brunching with your girlfriends? Try kaftan-style tunics and pants to lounge in style, a look also seen by celebrities like Kristen Stewart, Emma Stone and Cameron Diaz. What makes Westside’s printed Ikat styles versatile is the variety of silhouettes that offer something for an everyday look or even a glamorous evening out with statement co-ords. If you are a Bohemian traveller, Bombay Paisley by Westside has the right prints and silhouettes for amazing vacation OOTDs. Whether you are on the beach or lost in the mountains, our Ikat prints offer the perfect balance of ethnic charm and modern elegance. To add these modern-meets-traditional styles to your wardrobe, shop now at your nearest Westside store or online at www.westside.com. And if you wish to check out more styles, shop seamlessly on the Westside App, now available on the App Store and Play Store.

If you are in-between hair wash days, or about to head out for a brunch after the gym, oily and limp hair can be buzzkill. Find yourself in such a situation quite often? A dry shampoo can be your saviour. Studiowest by Westside’s debut hair care range is here to rescue you from lifeless hair with the Busy Me - Up The Volume Dry Shampoo. Read ahead to see how you can achieve fresh and voluminous hair in 3 simple steps! What is a dry shampoo? It is a product designed for no-wash days to quickly give your flat hair a refresh and some much-needed volume, sans water. The Busy Me Dry Shampoo spray is formulated with 100% naturally derived rice starch, which gently absorbs excess oils without weighing your hair down. Its Aloe fragrance will finish your look with a clean and subtle scent. How To Use For a quick and simple refresh, no matter if it is during the day or night, just remember 3 keywords: SHAKE, SPRAY, and GO! Give the can a good shake before use, hold the bottle 6 to 8 inches from your hair and spray a moderate amount onto your scalp. Brush out the excess and style it your way. It is that easy! Make sure to start slow and to spray in turns. Too much dry shampoo can also weigh down your mane. Quick Hacks Spritz the dry shampoo onto your hairbrush and comb it through the hair for even application. If you want some added volume, the secret is to tease the crown of your head with a wide-toothed comb before spraying on the dry shampoo. For this hack, you need a dryer set to the coldest and fastest setting. Blow out the freshly dry-shampooed hair to remove all particles that have absorbed the oil. And there you go, salon-style hair in just minutes! Busy Me Dry Shampoo is formulated for people who are on the go and don’t have enough time for a wash and blow dry. So, if you are looking to extend the time between hair washes, get your hands on this miracle product! Shop for our hair care range at your nearest Westside store or online at www.westside.com. And if you are looking for more in beauty by Studiowest, shop seamlessly on the Westside App; download now on the App Store or Play Store.

Parents. Aunts. And Uncles. Quick question. Have you ever been halfway through your morning coffee and realised… It’s already time for another kids’ clothes haul? Because somehow their favourite tee is now a crop top? We hear you. Shopping for kids starts with just one tee! And ends with a basket that makes you question your self-control. Because everything they own is either too itchy, not cool enough, or mysteriously missing dinosaurs. Good news? Westside’s new kids’ collection has landed! Bright styles. Cheerful prints. Comfy fits. Outfits that make you pause mid-aisle and say… Okay. This is ridiculously cute. We’re definitely getting this. So what’s the fashion mood this season for kids? Pure joy. Dresses that are clearly made for living room twirls. Tees and tops with graphics they’ll spot from ten feet away and instantly claim as their new favourite. Light jackets you’ll carry for exactly five minutes. Before they demand to wear them again. You know the drill! Easy bottoms that let them jump, run, climb all over the playground. Sit or roll on the floor… And get right back up like nothing happened! Clothes that are made for kids who don’t sit still. Ever! What about everyday outfits they’ll actually agree to wear? Soft tees. Comfy shorts. Easy joggers. Relaxed jeans. Pieces that feel so nice… Mornings don’t turn into negotiations. Yes. That energy. Less “please wear this”. More “I want this one. Again.” And for outings, birthdays, and those family days out? This is where the cuteness levels go out of control. Sweet dresses. Smart little shirts. Coordinated sets. Outfits that survive cake, running, sitting cross-legged. And still look photo-ready when someone says, “Wait! One picture!” Grandparents will absolutely say, “Arre, look at this child!” at least four times. Hundreds of photos will be taken. Relatives will ask where you shop. You will pretend to be casual about it. And the tiny babies? Maximum cuteness. Minimum effort. Soft sets. Gentle layers. Cosy pieces that keep them comfortable and happy. All through naps. Feeds. And cuddles. The kind of outfits that make you reach for your phone because they look so adorable! You need seventeen photos from the same angle. So… what’s actually new at Westside for kids? Clothes that match their energy. Fun to wear. Easy to move in. Impossible to resist buying. Outfits made for real childhood. Spills. Laughter. Tumbles and all. Not just for picture-perfect moments. Westside’s kids’ collection is ready for school days. Playtime chaos. Birthday parties. And those random moments when they look so cute you just stop and stare for a second. Head to your nearest Westside store or browse online to see what’s new. Prepare for a lot of “Awwww”.

Okay babe... can we talk about A-line dresses for a second?Because every summer… There is that one dress.The one you keep reaching for. The one that works for… Brunch. Holidays. Birthdays. Coffee dates. Family lunches. And those random afternoons where you suddenly decide to romanticise your life.This season? It's the A-line dress.And honestly? She's having a moment! Rightly deserved!At Westside the cream floral appliqué A-line dress feels like summer in outfit form! Soft. Feminine. Light. It’s the kind of dress that makes you want to stay out a little longer… just because the weather is nice.Because some dresses are clothes. And some dresses are a mood! So What Makes An A-Line Dress So Perfect For Summer? Simple. It understands personal space. While other silhouettes are busy clinging, pulling, and demanding attention... The A-line dress is just floating through life. It skims. It moves. It catches the breeze. Which is exactly what you want when the temperature starts behaving like it's auditioning for a survival show. It's the fashion equivalent of choosing the shady side of the street. Smart. Beautiful. And absolutely necessary. What Is It About This Dress That Feels So Special? The floral appliqué. Let's talk about it! Because flowers on summer dresses are hardly revolutionary. And yet... These little floral details feel charming in a way that's kind of hard to explain. Like somebody pressed fresh flowers between the pages of a favourite book and turned them into fashion. Very Bridgerton garden-party energy. Very "someone is about to fall in love with me while I'm carrying a basket of flowers."You know the vibe. So Where Are We Wearing This? Honestly? Anywhere summer is happening.A café date. A garden brunch. A holiday lunch that turns into sunset drinks. A friend's birthday.A weekend market where you absolutely did not need another candle but bought one anyway. This is the kind of dress that makes ordinary plans feel prettier. How Are We Styling An A-Line Dress? Let's not overcomplicate something that's already doing its job so beautifully. A pair of delicate sandals. A woven bag. Soft gold jewellery. Maybe a stack of bangles if you're feeling a little extra. The dress is already the main character. Everything else is supporting cast. What About Footwear? Good question. Because shoes completely change the story. Flat sandals? Now it's giving slow summer afternoon. White trainers? Cute. Casual. Very Gen Z "I accidentally look good." Block heels? Now we're headed somewhere nice. The same dress. Three completely different moods. And What About Accessories? Think summer treasure collection. Gold jewellery that catches the sunlight. A pair of oversized sunglasses. A cute shoulder bag. Maybe a silk scarf tied into your hair when you're feeling particularly committed to the aesthetic. Very Sofia Richie summer. Very "my camera roll is amazing." Why Do A-Line Dresses Never Really Go Out Of Style? Because they don't just chase trends. They outlive them. Every few years fashion discovers something new. Then summer arrives... And everybody quietly returns to dresses that are comfortable. Flattering. And actually enjoyable to wear. The A-line dress has seen trends come and go. She's not worried babe. Treat an A-line dress like the main character it is. Walk slower. Order the iced coffee. Buy the flowers. Say yes to the extra photo. Summer doesn't last forever. Your dress knows that. At Westside the cream floral appliqué A-line dress captures everything we love about summer dressing. Lightness. Movement. And a little bit of romance. Head to your nearest Westside store or browse online and find your summer dress.Because sometimes... The prettiest days start with the right outfit.